OUR DESIGN PROCESS

From brand strategy to graphic designs, we offer branding solutions for each stage of your business, helping you unleash the full potential of your brand. These are the 5 phases commonly applied in our client projects:

STEP 01 /

DISCOVERY

Understanding your brand, reviewing materials provided, and outlining the core values that serve as the foundation.

  • BRAND Q&A to have a brief overview of your brand. With that, we’ll define a preliminary job scope to propose the items we could work on.

  • BRAND ATTRIBUTES STUDY to identify your brand’s core elements, used to specify the directions for the overall branding.

  • BRAND REVIEW to analyse the current state of your brand, while also setting the requirements and project scope.

STEP 02 /

DEFINING STRATEGY

Developing a strategic direction through focusing on your target customers, and devise a brand strategy that helps address their needs and pain points.

  • USER PERSONA will be constructed based on your brand’s target group, in order to understand their preferences and setup the correct platforms that the main user groups are on.

  • CREATIVE BRIEF will be constructed to ensure goals are clearly defined and understood by relevant parties.

  • BRAND STRATEGY will be devised and presented, taking into account brand’s positioning in the market, and identifying the touch points to create.

STEP 03 /

DESIGN

Upon approval of the strategy presentation, concepts will be developed and prototypes will be designed.

  • IDEA DEVELOPMENT based on the approved strategy.

  • CONCEPTS that are viable from idea development will be designed preliminarily, and discussions will be held with you for feedback and amendments.

  • MOCKUPS or prototypes will be synthesised, put through testing on the relevant platforms to ensure that errors are eliminated, aesthetically pleasing and functional.

STEP 04 /

DELIVERY

Guidelines on how to use the brand assets will be compiled, and designs will be sent to production. The new designs will then be prepared to launch.

  • BRAND GUIDELINES documents will be compiled to serve as a basis for accurate future usage by teams.

  • ASSETS will be delivered to clients for production usage and preparation for launching.

  • DEBRIEFING session to review project.

STEP 05 /

DISTRIBUTION

The final works will be rolled out, with quality checks from time to time and preparation of content for future developments.

  • QUALITY CHECKS ensuring deliverables are meeting the required standards.

  • FURTHER DEVELOPMENT contents will be prepared to aid with the distribution of the works to targeted customers.